As Earth Day approaches, many companies are offering incentives to buy green products. While obviously a marketing/business decision, this one does serve a double purpose. Many of us tend to wait for sales or other kinds of discounts like coupons and special offers to save some money, but these green sales also expose us to eco-friendly products and ideas we might not otherwise be aware of. How much better is it to buy a newly discovered green alternative instead of the less friendly one we were just more familiar with? Those LED light bulbs come to mind as one example.
A funny image just flashed through my head. It was from an episode of strong>Little House on the Prairie when Mrs. Olson decided to have a sale. She kept increasing the percentage off to entice more buyers. But, and this was the kicker, she reduced the prices only after she raised them by an even bigger percentage. Get 25% off but only after prices were raised by 50% – such a deal. A deal for Mrs. Olson that is. Thankfully this was just TV, and not regulated real world business practices of today.
As educated consumers (no matter how much we may try to reduce, reuse, and recycle, we do still consume energy and resources) we have grown pretty adept at spotting good deals when we see them, and bad ones too. Some may see hypocrisy or at least inconsistency in my speaking of both buying cute little gadgets one day, and saving the planet the next. But I think it comes back to finding that balance. Gadgets are fun. And life is short, and I think meant to be enjoyed and savoured.
In some ways, I think to always deny ourselves is as bad as indulging in everything. So I choose to try to buy green whenever I can, and be cognizant of my consumption. But I also delight in the childlike glee that comes from the latest toy, especially if it’s green…and being on sale doesn’t hurt.
So to that end, here are some companies that are offering some great specials in the name of Earth Day, April 22nd 2010.
Go Green with Buy.com! All kinds of different eco-friendly products.
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Free large canvas tote from Botanic Choice. Expires 4/30/10 Free with every order!
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Amazon.com has also set up their Earth Day 2010 Store “where customers can learn about green solutions to make every day Earth Day. Customers can save on green cleaning products, personal care, lighting, baby products, toys and more.”