There’s a new report out, The Happiness Barometer, which like so many studies, presents some earth-shattering and shocking discoveries. Did you know that face-to-face socializing makes us happier than online socializing? Who would have thought?
I don’t mean to be so overtly facetious; it just strikes me as funny when I read the results of research into something that seems so obvious. Like when they finally concluded vitamin C could be good for you. While I am a huge fan of online interaction, an addition to my life I would not want to do without, I don’t see it as a substitute for in person communication. As wonderful as the virtual world is, given a choice, who would prefer a cyber hug or smile to a real one? So it’s not a big surprise to see the study showed, “People in all 16 countries agree real world contact with family and partners is a greater source of joy (77%) than virtual world alternatives.”
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Did I mention this study was undertaken by Coca-Cola? I don’t know why I find that so funny, but I do. Taste tests and product comparison studies sure, but happiness? Then again, I think anything that puts happiness in the forefront of our minds is a good thing. Easy to lose sight of it sometimes in our often hectic and stressful world. So maybe the best idea is to go have a Coke with a friend, real or virtual, for ultimately who says it has to be a contest? Friends are friends. But I do wonder…what will Pepsi do to counter?
